Shunda Robinson of GM Financial recognized as a notable champion of diversity in the automotive industry

FORT WORTH, Texas, January 6, 2022– (BUSINESS WIRE) – Shunda Robinson, Global Senior Vice President of Diversity, Equity and Inclusion, has been named the Automotive News 2021 Notable Diversity Champion for Automotive. Shunda is featured in a special section in the December 27 issue of the annual Automotive News.

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Shunda Robinson, GM Financial Senior Global Vice President of Diversity, Equity and Inclusion (Photo: GM Financial)

The Notable Champions of Diversity in Automotive program recognizes individuals who strive for diversity, equity and inclusion in the automotive industry.

Shunda is responsible for executing and implementing world-class initiatives that advance the success of GM Financial and its employees. She is the catalyst for GM Financial’s growth and evolution into a DE&I innovator and leader in the automotive finance industry. Since joining the company in July 2015, she has created, nurtured and championed programs that have seen marked and measurable DE&I improvement and, most importantly, a positive impact on corporate culture and communities more large areas in which we live and work.

With over 25 years of HR experience, Shunda serves as an advisor and partner to executives and a progressive spokesperson on sustainable DE&I strategies. She has established herself as a thought leader in the automotive and auto finance industries and has also become a leading voice on Capitol Hill, working with lawmakers to improve DE&I practices in the public sectors. and private.

During the six years that Shunda worked for GM Financial, she spearheaded several initiatives that have enabled the company to better identify the best and diverse talent. It is important to Shunda that the nearly 9,000 GM Financial team members around the world can feel a sense of pride in DE&I and that opportunities continue to emerge to grow and evolve the company’s efforts. ‘business.

“Day in and day out, Shunda ensures that GM Financial embraces an inclusive culture that honors and respects the company’s team members, customers, dealers and communities,” said Dan Berce, President and CEO of management. “By integrating our DE&I initiatives into our core business values, creating a more diverse workforce generates better business outcomes.

The 2021 class of Automotive News Notable Champions of Diversity in Automotive has been chosen by Automotive News reporters from among many nominees. Profiles of this top class of notable diversity champions are available at

Since 1925, Automotive News has been the premier source for information on auto retailers, suppliers and manufacturers. Distinct from other publications in the field, Automotive News remains a fully paid-for-subscriber publication, a testament to the value it offers to the reader. The award-winning weekly print edition, robust website, email newsletters and video broadcasts are supported by a global team of over 55 editors and journalists.

General Motors Financial Company, Inc. is the wholly owned captive financial subsidiary of General Motors Company and is headquartered in Fort Worth, Texas. For more information, visit

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Lane Borrello, GM Financial
Office: (817) 302-7525
Mobile: (817) 781-7779
[email protected]

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