New book launched as one in five UK children don’t know milk comes from cows
One-fifth of schoolchildren don’t know milk comes from cows, according to a survey.
Research has revealed the strange beliefs of elementary school children about the origin of basic products, such as bread and milk, and sweets like chocolate.
Of the 1,000 children surveyed, a fifth (21%) did not know that the milk comes from cows while a tenth (11%) thinks that the milk comes from supermarkets.
A fifth of children think bread is made on the farm (18%), while one in ten (11%) think chocolate is made there as well.
More than a third (36%) of 6-11 year olds surveyed think squash is better for them than milk, with almost half of 6-7 year olds (43%) not knowing that milk is more nutritious than milk. orange squash.
The research, conducted by leading dairy cooperative Arla, found that the lack of understanding may be compounded by the fact that one in ten (9%) had never been on a farm before.
Former Blue Peter host and Countryfile presenter Helen Skelton is supporting the campaign, which saw Arla publish a kid-friendly book to shatter myths surrounding dairy farming.
Helen said: “I grew up on a dairy farm, so I had the chance to relate what I saw around me with what was put on the table in front of me.
“But I’m really aware that so many kids don’t have this opportunity, so it’s easy to see how very out of touch they can feel from the food they eat.
“If we don’t know where our food comes from and what is in it, how can we expect to understand what is good for us and what is not?
“My kids really enjoyed reading about Jonny and Jelly and finding out more about the food we enjoy.”
The storybook titled Jonny and Jelly Go Round And Round is based on an actual dairy farmer and his cow, providing a fun glimpse into everyday life on the farm.
The book draws children into the backyard and explores the dairy process and other elements of typical dairy farm life through the eyes of a curious Jelly cow.
Curious, she follows her farmer Jonny around the farm and learns that there is more than she initially expected.
Farmer Arla Jonny Burridge, the proud protagonist of the story, said: “It’s easy to take what we do for granted.
“But knowing that one in 10 children has never been on a farm, so having no idea what’s going on or what we’re producing here, has been a revelation for me.
“I am very happy that Jelly and I are the characters who will introduce children to life on a dairy farm and everything that is going on here while we make the milk for their cereal.
“It’s even more special to know that the book is all about making sure that so many underprivileged children start the day on the right foot.”
Arla is offering the book as a free digital download for parents and will donate 15,000 healthy breakfasts to the Magic Breakfast charity to help feed underprivileged children in the UK.
This is in addition to the 580,000 milk vouchers that Arla has already donated as part of his ongoing partnership with the charity.
“Helping kids understand how good and nutritious food ends up on the table is one thing, but we also want to help make it a reality,” said Danny Micklethwaite of Arla.
“This is why we are working with Magic Breakfast to support hungry children in the UK.
“Every download of the book helps us do that, so while parents read about Jonny and Jelly with their kids, they’re also helping another kid start their day in a nutritious way. “
The book is available for download at arlafoods.co.uk and Helen will host a live read on her Instagram channel on Friday 27 November at 6:00 p.m.