Ally becomes the first official partner of the NWSLPA, on the heels of the first CBA | State

DETROIT, February 3, 2022 /PRNewswire/ — Almost a year later Ally sponsorship of the National Women’s Soccer League (NWSL), and following a monumental collective bargaining agreement (CBA) between the NWSL and the National Women’s Soccer League Players Association (NWSLPA), the digital financial services company and the NWSLPA today announced that Ally is expanding its support for women’s soccer and its athletes by becoming the first official partner of the NWSLPA.

To launch the relationship, Ally made a substantial contribution to the newly formed company Support the Players NET. To further its impact, Ally will launch a social campaign in the coming weeks to raise awareness of the fund and will match incoming donations up to $25,000 to help the Association achieve its first quarter goal. The fund was created to meet the needs of current and former NWSL players in crisis and to help them through financial hardship.

“Working to close economic, racial and gender gaps to help individuals pursue their dreams is part of the fabric of Ally,” said Andrea Brimmer, director of marketing and public relations at Ally. “This relationship will not only help raise the profile of the Players Association as it strives to achieve its goals, but will also provide important support to the players themselves as they move forward and continue to break down barriers. barriers.”

Established in May 2017, the NWSLPA is the union representing all NWSL stakeholders. With funding from Ally, the NWSLPA has already bolstered its staff, increasing its ability to support more than 250 players. The additional staff helps the NWSLPA continue its progress in improving professional standards, player safety, compensation and benefits, as well as expanding access to opportunities and resources for players on and off the ground.

“Ally’s support of the NWSLPA at this time is vital to the sustainability and longevity of player careers, which is tied to the growth of the league,” said Meghan Burke, executive director of the NWSLPA. “The partnership with Ally is a perfect synergy of missions, and we have already made a lot of progress. The ability to expand our team will strengthen our impact with the support of Ally.”

About the NWSLPA

The NWSL Players Association is the union that represents players in the National Women’s Soccer League. It was founded in May 2017 and represents all players who are employed by and sign standard player agreements with the NWSL.

About Ally Financial

Ally Financial Inc. (NYSE: ALLY) is a digital financial services company that delivers on its promise to “do it right” for its consumer, commercial and enterprise customers. Ally is comprised of an industry-leading independent auto finance and insurance operation, award-winning digital direct banking (Allied bank, Member FDIC and Equal Housing Lender, which offers mortgages, point-of-sale personal loans, and a variety of deposit and other banking products), a consumer credit card company, a business for equity sponsors and middle market firms and securities brokerage and investment advisory services. A relentless ally in all things money, Ally helps people save well and earn well, so they can spend what matters. For more information, please visit and follow @allyfinancial.

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Justin Nicolette

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Meghan Burke

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